UNPLUGGED: We are with Sam Lehner, chief of marketing for Eleven XXI. You are the person that's creating the image, and getting that image out to the world about Eleven XXI. How challenging is it to do that for a new start up?
Sam: It has its ups and downs. If it was an already started company with a foundation there would have been previous images to base things off of. Since it is brand new, there is a lot of room to get creative with it. Sometimes we will take things we make and think it's wonderful! Weeks or months later were like, what were we thinking? Then we have to go back and tweak our work. Sometimes it gets shaky, but since there is a lot of room to work with. It's fun to do your own thing! To be able to start from scratch and just create whatever Preston bounces off of me or Derek throws my way. We bring their brand to life!